Things that make you love and hate sitemaps

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content …

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Which verticals should we target next using our current portfolio?

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Sometimes I …

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Concentrate on actionable cloaking

Google’s Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. In …

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Unlocking the mystery of search queries

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Headings and web portals

From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business …

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The great ranking mystery

A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly consists of basic information about a certain topic, which would be improved by writing in a style customized to your niche. Human or machine generated, there is a lot of it …

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This story about SEM will haunt you forever

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. If you want to link to somebody but you don’t want it …

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Try to target a hungry crowd by paying attention to hits

When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. Every time you want to post an article, review, description, or new item; ask yourself whether …

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Gather Referring Domains for your website

Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently.Thin content is one of Google’s biggest bugbears. If your site structure is something you’re not really able to change (easily) then you need to look at the number of pages. Search engines …

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Make it sufficiently broad in terms of meta tags

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. Technical SEO is work improving the non-content parts of …

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SEO sounds like a broken record

Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. Obviously every one wants …

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What your mum didn't tell you about html

Crawling duplicates will also use up the resources search crawlers allocate to crawling your site which means important pages might not be indexed. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what …

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Determine the Intent of Each URL

A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority in that particular field. Whether …

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Find out more about bounce rates

Employees should not be writing reviews, ever. But here’s the thing: it takes time for search engines to discover (and index) new websites. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. While …

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Follow a consistent cadence towards SEM

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page …

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Improve engagement by utilising html

Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page …

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The back story of 301 redirects

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of …

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Why have gateway sites become so popular?

However, if you have too many, then high volumes of duplicated content may be the problem. Whether you’re selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is …

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Create content about walled garden sites

Search engines exist to present their users with quality content – if they didn’t, then they nobody would use them. So they ‘reach out’ to the internet and using complex lines of code (generally referred to as ‘spiders’) that literally crawl the web and latch on to web pages that …

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Takeaway tips for long tail search

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. Google’s Webmaster Tools remains one …

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Consider SEO campaigns at the inception

Once Googlebot is on your site, it crawls each page in turn. When it finds an internal link, it will remember it and crawl it, either later that visit or on a subsequent trip to your site. Eventually, Google will crawl your whole site. Before you can start writing your …

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Consider canonical URLs at the inception

Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. It’s important to …

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Don't miss out citations from your detailed marketing checklist

More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it’s backed up by actual proof. When you build backlinks, you …

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How do you feel about content now?

If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. Yep! What is the best way for me to engage with them? Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not …

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Is this the end of analysis as we know it?

The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. Thinking in …

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Online marketing changes quickly when it comes to URLs

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). There …

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Remember that text links make the web go round

How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal …

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Think about bounce rates from the start

By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for low-effort and low-value pages to reach the top of search results. Google counts links from other websites as votes. So, when they …

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Create content about mobile search

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. When you find a page on your site that looks like it features short, hastily written content, search through the rest of …

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Find a simple guide to comment spam and read up about it

There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). Look for resources that deal with similar topics to your own site …

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The mysterious world of bounce rates

Many free and fee-based keyword research tools exist. The search engine tools are generally based on paid search data and are often presented as relative rather than as absolute. One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality …

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Decrease your landing page loading time

You’ve got to spend time trying different things to see what works best for you. These “review pages” should either be canonicalized to the main product page or set to “noindex,follow” via a meta robots or X-robots tag. Check archive.org (Wayback Machine) or Screenshots.com to make …

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Mobile readiness is a confirmed general ranking factor.

It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO …

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Myths and misconceptions about SEO campaigns

Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded …

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Optimise your site, paying special attention to hits

Remember; never, ever, ever write your own reviews. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your …

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Repurpose old link exchanges

Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. If your site isn’t mobile …

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The hidden agenda of forums

There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). So don’t just think about clicks alone, you should also think …

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Web 2.0 indexing is great for backlinks

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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Focus on ROI Instead of plugins

It helps the search engines quickly determine what the page is about. Search is the #1 driver of traffic to content sites, beating social media by more than 300% According to released research, Google is providing a direct answer within its browser to around 20% of total search engine queries …

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